Friday, 1 July 2016

7 types of keywords to boost your SEO strategy

Display API     11:03     No comments

Are you Wondering what kinds of keywords you should be targeting?

Keywords are essential to every aspect of your SEO campaign, starting in place of the distribution and use of exploration and acquisition. Knowing that the conditions should be targeted and how should they be addressed or can produce great results, or end up with a huge buzz.

Defining and categorizing your keywords will help your link building online awareness and community, both of which are important in order to drive relevant traffic to your website. Although there are several schools of thought when it comes to the types of keywords we should take advantage of, I want to walk you through seven types we use in my company and how we use them in all areas of our SEO strategy.

1. Market-defining keywords

Market-defining keywords and phrases your target audience Terms used when talking about your business or industry. These expressions are usually very broad and general, so they are often very difficult to capture than others. however, they are still very important.

These conditions may be important to your on page optimization. Following SEO best practices, these conditions add pages throughout your site. Market-defining keywords are also helpful in jump starting your content creation. Framing keywords within these broad questions can help you develop a good content for your site or blog.

When it comes to the acquisition, use these terms to prospect for Link- or community building opportunities. I know that manual link building is not the most glamorous thing these days, but it works better than any other method. These conditions may reveal some other great sites within your field that you can partner with.

2. Customer-defining keywords

Customer-defined keywords and phrases your customers use to define the conditions of their own. What do your customers call themselves. How they relate to others in their group. These two questions will guide you to the discovery of powerful keywords.

This type of word is important because it will help you find others who will relate to your target audience. Some are directly related to your customer base, and others may be similar niche. Either way, using these conditions, you can get a great idea of ​​how to speak to your audience, and how you can frame your website so that tempts them to interact.

SEO, a lot more than just search. it is about creating a connection. Customer-defined keywords will help you to connect with people who want or need your product or service. Understand how to define your audience, you can create better content, build more contextually relevant links and build a better, more reliable connections online.

3. Product keywords

Product keywords to describe what you are selling. When researching and listing out the conditions to be specific. For example, if you sell computers, use brand names, as well. Dell laptop, MacBook Pro, Surface Pro, etc. This will help you discover some great opportunities and prospects that meet the very specific niches within your target customer segment.

In most areas, you can find small segments that are dedicated to a particular brand, style or type of product. Within these sections, you'll find product enthusiasts, who are usually more likely to take action when approached pins and brand building. Product keywords to use for your site and a great starting point to create targeted content to your blog.

4. Industry thought leaders

Industry thought leaders are individuals or groups within your market sector, which are well-known, respected, and set the tone. These people all know, and if they do not, they should. While this may not be the keywords in the title tag of your home, they are very useful in your promotional efforts. Industry thought leader of PR and interview help you identify opportunities that can attract targeted traffic to your website.

Some great places to look for experts, if you are not sure who they are, include Amazon, Google, Facebook and Twitter. Connecting them with the most social way to join the conversation, add value and even more about yourself. The more you get to know the experts, the better you will be able to place your gift.

5. Competing titles

Competing names are useful for detection, report and treat others how companies similar to yours. These conditions are similar to those of the intellectuals that you do not need to use them for on-site optimization. Using the names of the competing company, you will be able to see who your competition is covered in the news, forums and blogs, and you can dig out their reviews, to get a better idea of ​​what you are against.

6. vertical Related keywords

Related keywords dates of your targeted vertical sector ecosystem. These conditions may vary from supplier to customer areas, but they must have a clear connection to your primary audience. These conditions can be useful for identifying new exploration opportunities, as well as helping to build a strong community of like-minded individuals.

Related keywords can help you vertical "cross- pollinate" Your Guide assistance and community building efforts. Tapping into closely related niches, you can expand your message to others who may be interested, but just do not know much about you. This new information, you can create useful content and space to bring the two communities together.

7. Geotargeted keywords

Geotargeted keywords are the key to your local rankings. In Google- in, "50% of consumers who perform a search on their smartphone to visit the local store within a day, while 34% of those looking for a computer / tablet did the same." geotargeted keywords will help you define your target local perspectives, groups and events in your company can attract and / or sponsor.

Local SEO is a powerful way to increase your reach and influence your own backyard. If you have a brick and mortar business, local SEO will drive targeted traffic to your site, not just, but your store as well.

When doing research geotargeted terms, not just stay in your town or city. Expand your territory to neighboring regions. If you live in a big city, break down your geo-economic conditions in neighborhoods to attract even more targeted segment.


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