Wednesday, 29 June 2016

When Google ignores your title Tag

Display API     22:51     No comments

When Google ignores your title Tag

In some relatively rare cases, Google- use Open Directory is the title page. Similarly, if a page has no title tag, Google- can create a list of calls at a common text that is used to connect to the page. In addition, the Google-, sometimes decide to craft a list of text combining the title with a title tag, text links, text pages, domain or other methods, it is the best decision.

As a website owner, I hate it. Google- I want to use what I give him a name. Google insists that it must be creative, especially in cases where people are not able to provide titles. I argued that in the past, as a solution, Google should provide site owners with some sort of "yes, I really, really sure» meta tag to declare that they absolutely want their pages to be used for headings. I did not win that argument. But, at least, is a Google- obey NOODP meta tag titles and does not use the Open Directory if you object to that?

Titles Versus very good keywords

One of the things, Gruber outraged by the titles that seem "sloppy" and filled with "junk." Perhaps the best example was overwhelmed by MSNBC, which has the title tag:

Breaking News, Weather, Business, Health, Entertainment, Sports, Politics, Travel, Science, Technology, Local, US & World News -

Gruber writes.

Who are these titghose- junk keywords that are targeted. Google? What do they really think that the "breaking news" in the title of the home page makes it more likely that Google- will rank them higher when people search for that term. It's like they taking tips from the SEO book 1995
I actually have been doing SEO since 1995, and tips for writing about it since 1996. I can tell you that my advice is to go back, it was a billion keywords like this plunge. From April, 1996.

Focus on two or three keywords that you think is most important to your website, then provide those keywords in both your title and noted early in the morning on your web page.
So, I agree. I think that MSBC is overdoing it. It has 12 different news topics on the home page title tag on target. Indeed, the need to focus on only two or three topics. But I need to get back to this more when I talk about classification issues.

How long is too long? Google- and Bing do not really care. If you have a long title, they simply truncate the excess, as they do in this case the search for breaking news, which brings to MSNBC:

Some, like Gruber, can feel like the title cut short ugly. Some searchers may be interested. I've never seen studies that say one way or another. Personally, I'd prefer titles that match. But in the end, I do not write my titles to fit exactly within the space of the Google- and Bing will display (about 70 characters in two places).

Site Name Title, or not.
Gruber also offers suggestions on what he considers a reasonable formula for creating a unique page titles. They are the show.

The name of the -Headline
Title - The name of the site
I need to ensure that simple formula.

Show what you think is important to your potential reader

Do you think that your readers need to know the name of your site on each page. Not me. Not my site. That's why we put all our articles to rank in Search Engine Land.

For example, a search Google- pages from Search Engine Land about SEO. Most of these articles, columns and features that we are writing. None of these species carry the name in the title tag of the pages of our site.

Search Engine Land has what I think should be a good brand search marketing space. I suggest that we put our name in the title of each article can be heard all those who do a search Google- and know that our brand. However, I also know that people can also look at the whole list, and the name of the URL contained in our website.

More importantly, I expect a lot of people who are looking for content provided we do not know our brand. The new search engine marketing, and I think that is a short, focused title will be more likely to attract them to visit. So, in our case, we leave out of our site.

It's not every case. For example, we have a set of guidelines about popular search topics. In those cases, we wanted our brand to be known, so we include the title of the page.

Utimately Some of the reasons Why Google ignores your title Tag

  • Accurately describe the page content
  • Choose a title that effectively communicates the topic of the page's content.
  • avoided.
  • choosing a title that has no relation to the content on the page
  • using the default or vague titles like "Untitled" or "New Page 1"
  • Create unique title Tags for each page
  • Each of your pages should ideally have a unique title tag, which helps Google know how the page is different from the others on your site. using a title tag on all your site's pages or a large group of pages
  • avoided.
  • using a title tag on all your site's pages or a large group of pages
  • Use brief, but descriptive titles
  • Titles can be both short and informative. If the title is too long, Google- will show only a portion of the search results.
  • avoided.
  • using extremely lengthy titles that are unhelpful to users
  • stuffing unneeded keywords in your title tags

you decide what is the best title Tag for your Bussiness

What you put in your title ultimately depends on what you decide what is best, not what I personally think is good, not what John Gruber thinks he is the best. No one will know your site and your visitors better than you (assuming you're a diligent publisher). Advice may be good, but the advice from afar may also lack understanding.

Going back to Gruber's advice, the idea of ​​some kind of template that you use the most sense to your pages. Do you want your site to be listed in the title or not. Make a deliberate decision. List the first or the last. There have been debates about what is best in this respect (or even if it's required) that goes back many years. There is no answer.

I would suggest that when it comes to home pages, they are special. If you're a well-known brand, a space where the brand can be confusing, especially considering adding the word "official" in your title tag. Yes, others can pretend to be official as well. But they usually do not, and you should, as a rule, come on.

While adding that it makes no sense "official" on each page, it does not make sense that every home page to be centered around one to three basic conditions that you hope it will be for the entire site. Your most important conditions. They purchase your title. They do help, rank. Leaving them out of the separation of empty business card.


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